The ABCs of Out Of Home Creative
Washrooms Here -> Last evening I met a friend in one of the most popular joints in town. As is the case with every other coffee drinking spree, I found myself at the Gents after two rounds. Two ladies walked into the Men's room, and after a synchronised and apologetic oops! they stepped out, as fast as they came in. Would you blame these beauties for walking into a gent's washroom? Isn't it clearly marked outside? I mean, who does that? Before going further into the disambiguation of whether they were right or wrong, let's all first agree that the signage outside every restroom is an out of home media touchpoint; a directional signage that either tells us to turn right, left or walk right through, depending on our gender, or choices thereof. So when I walked out, I turned around and took this picture of the door. Let's look at the picture (above) once more.... The other door (signage) was positioned on the opposite side of the alleyway, so I co
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