A Social Media Coversation on OOH
Question:
Response:
Is the billboard business becoming less and less popular? John Walter Mwanthiwalt what's your thoughts
Response:
John Walter Mwanthi Well well well, Yes and No.
Yes because we (the Outdoor industry) have planted too much metal on the ground, focusing more energy and resources in having posters up and less in having meaningful consumer engagement in the out of home environment. Basically offering the market advertising space for posters rather than asking where the audience is and how best to have brand conversations with them.
No because with consumers spending about 70% of their time out of the house, out of home still remains the biggest driver of search (online) and mass awareness.
My two cents...
Be on the lookout for the next article on https://brandsandoutofhome.blogspot.com/?m=1
Yes because we (the Outdoor industry) have planted too much metal on the ground, focusing more energy and resources in having posters up and less in having meaningful consumer engagement in the out of home environment. Basically offering the market advertising space for posters rather than asking where the audience is and how best to have brand conversations with them.
No because with consumers spending about 70% of their time out of the house, out of home still remains the biggest driver of search (online) and mass awareness.
My two cents...
Be on the lookout for the next article on https://brandsandoutofhome.blogspot.com/?m=1
Comments
Post a Comment