Media Planning and Buying

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The ABCs of Out Of Home Creative

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Washrooms Here -> Last evening I met a friend in one of the most popular joints in town. As is the case with every other coffee drinking spree, I found myself at the Gents after two rounds. Two ladies walked into the Men's room, and after a synchronised and apologetic oops! they stepped out, as fast as they came in. Would you blame these beauties for walking into a gent's washroom? Isn't it clearly marked outside? I mean, who does that? Before going further into the disambiguation of whether they were right or wrong, let's all first agree that the signage outside every restroom is an out of home media touchpoint; a directional signage that either tells us to turn right, left or walk right through, depending on our gender, or choices thereof. So when I walked out, I turned around and took this picture of the door. Let's look at the picture (above) once more.... The other door (signage) was positioned on the opposite side of the alleyway, so I co...
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2013...

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          Lessons for Equity Bank from the Matatu Industry The 'matatu' industry has for long been tainted with words such as 'disorderly' and 'poorly managed'. But one thing that is clear from the operations of Makangas and drivers in this industry is  communication . They will always tell you when to expect a traffic snarl up. If you hail a 'matatu' and it is filled to capacity, the tout always tells you that 'iko crome" (slang for 'the bus is full and there is no space for you') If by any chance there is a passenger in the bus who is alighting  at the next stage, rather than the tout leave you behind and risk losing out on potential business, he asks you to get in and bear with having to be on your feet for a few yards till that passenger alights, then you will enjoy the comfort of your own seat. When a tout does not have loose change, he goes to the extend of asking you to help solve the problem, "Since your fare is 60/- a...
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2013...

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The Kenyan Guest House When I first left my dad’s house to join nursery school; those days there was nothing like day care or preparatory school, or play school; you left your mother’s arms ready for the world. Well, one of the reasons I believe this was so, is that our mothers were much more dedicated to motherhood as compared to today’s busy mom; who has in most cases metamorphosis-ed from a clande . Why would such a seasoned writer like me derail from the subject matter and start comparing the 1300AD mother and the twenty first century lady? We should be out here. I started coming out here as long as I can possibly remember. Mom let me out to go start education and said, “When you go out there, take care of your pencil and books, uweke vizuri usiibiwe ”, she is such a lovely moma. Then I finished taking care of pencils and finally landed out here! This is the world of volumes, strategic plans, annual budgets and millennium development goals! So I’m out here toda...
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